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Casa di Patsi
KEY RESULTS
x7 ROAS (Return on ad spend)
+640% increase in online sales
-74% lower cost per purchase
INDUSTRY
E-commerce
SERVICES
Performance Marketing
Home Furniture
30x ROAS (Return on Ad spent)
+292% increase in in-store appointments
96% reduction in cost per lead
Performance Marketing
Business Goal
Coozein, an eCommerce brand offering fitness-focused, high-protein meals, wanted to scale online sales through Meta Ads.
The goal was to increase conversions by targeting users interested in weight loss and fitness performance, while keeping the cost per purchase low and building a structured acquisition funnel.
Solutions
We launched a conversion-focused Meta Ads strategy, built around highly targeted content and audience segmentation.
On the creative side, we developed video Reels ads showcasing the product, different meal options, and use cases.
The content was designed to be clear, product-focused, and directly aligned with user intent, helping potential customers quickly understand the value of the meals.
From a targeting perspective, we split audiences based on different fitness goals:
Separate targeting and messaging for users focused on weight loss
Different messaging for users interested in strength, energy, and performance
This allowed us to match the right product benefits to the right audience segment.
We also implemented a sequential retargeting strategy.
Users who had watched our videos were retargeted with second and third ads, reinforcing the message and moving them further down the funnel. Since these users were already familiar with the product, the follow-up ads focused on conversion and purchase intent.
Results
30x ROAS (Return on Ad spent)
+292% increase in in-store appointments
96% reduction in cost per lead
The campaign delivered strong and consistent growth across all key eCommerce metrics over a 5-month period.
By leveraging conversion-focused creatives, segmented messaging based on fitness goals, and sequential retargeting, we were able to scale sales efficiently while maintaining profitability.
Coozein achieved a 7x ROAS, confirming that the strategy not only drove volume but also delivered strong returns.
Sales grew by +640%, while the cost per purchase dropped by 74%, significantly improving overall efficiency and maximizing marketing budget impact.
These results demonstrate the effectiveness of combining highly relevant content, precise audience targeting, and full-funnel optimization to drive sustainable eCommerce growth.
The campaign delivered strong and consistent growth across all key eCommerce metrics over a 5-month period.
By leveraging conversion-focused creatives, segmented messaging based on fitness goals, and sequential retargeting, we were able to scale sales efficiently while maintaining profitability.
Coozein achieved a 7x ROAS, confirming that the strategy not only drove volume but also delivered strong returns.
Sales grew by +640%, while the cost per purchase dropped by 74%, significantly improving overall efficiency and maximizing marketing budget impact.
These results demonstrate the effectiveness of combining highly relevant content, precise audience targeting, and full-funnel optimization to drive sustainable eCommerce growth.