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Services
Performance Marketing | Social Media Ads
| Content Development
7x
ROAS (Return on ad Spent)
+640%
increase in
online-sales
-94%
lower cost
per purchase
Key Results
Business Goal
Coozein, an eCommerce brand offering fitness-focused, high-protein meals, wanted to scale online sales through Meta Ads.
The goal was to increase conversions by targeting users interested in weight loss and fitness performance, while keeping the cost per purchase low and building a structured acquisition funnel.
Our approach
We launched a conversion-focused Meta Ads strategy with highly targeted content and audience segmentation. Video Reels showcased the product, meal options, and real use cases, designed to be clear, product-focused, and aligned with user intent.
Targeting & Messaging:
-
Audiences were segmented by fitness goals: weight loss vs. strength, energy, and performance, allowing us to match the right product benefits to the right audience.
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A sequential retargeting strategy reinforced messaging, moving users further down the funnel and focusing follow-up ads on conversion and purchase intent.