We built a performance-driven lead generation strategy on Meta, combining audience segmentation, retargeting, and AI-based targeting.

​

Our approach included:

​

➜ Retargeting campaigns to capture high-intent users

➜ Custom audience segments based on engagement and behavioral  data

➜ AI-powered audiences to scale efficiently while maintaining lead quality

➜ Interest and job title targeting, including signals related to luxury lifestyle, interior design, and high-end purchasing behavior

 

To support the targeting strategy, we focused on persona development, ensuring that each campaign spoke directly to the right audience.

​

At the same time, messaging played a key role.
Instead of pushing a hard sales angle, we positioned the brand around a personalized consultation experience, which helped increase trust and encouraged qualified users to book in-store appointments.

 

The main challenge was filtering out low-intent leads and reaching audiences that matched the brand’s ideal customer profile, prioritizing lead quality over volume.